Anyone who has ever held an authentic OMEGA Watch in their hand would know they are holding a masterpiece. The Art of Watchmaking has always been limited to a brilliant few and exclusive as a passion. However, it seems an enduring and timeless art, because of such strong brands like OMEGA.
OMEGA’s wristwatches have been awarded for their design excellence nearly as often as they have been honored for their accuracy. The watches in OMEGA’s catalogue share a proud design tradition whose roots can be traced back through the brand’s long history. Design excellence has been a defining part of OMEGA from the company’s earliest days.
The first step in designing an OMEGA Watch is DRAWING. Here designers, who present the first drawings to OMEGA’s management, interpret the concept. When a choice is made regarding the main aesthetic aspects, the new OMEGA watch is then created as a 3D model on the computer. Designers closely work together with engineers to ensure that design concepts are technically plausible; meaning they can actually be made.
In the CASTING stage, a special 3-D printer makes the very first prototype of the watch. At this stage the design concept is viewed for purposes of execution, the designers and engineers are able to see how to merge aesthetics and functionality. Most of the aesthetic details are defined during this period.
PROTOTYPING is what happens after the casting. This is the next stage in the development, which includes the suppliers because collaboration with them is needed to make decisions on such matters as the choice of materials and the colors to be used for the dial and the hands. Following the agreement of all parties involved, the first prototypes of the watch are then produced and submitted to the management and markets for approval.
Only after the specific movements of the new watch has passed quality control and been thoroughly tested will it be considered approved for production as the FINAL PRODUCT.
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