Personifying An Elegant Classic: Nicole Kidman for OMEGA

An important factor to achieve a successful celebrity endorsement is the congruence between the celebrity endorser and the endorsed products. In fact, it is important that the customer perceives a link between the ambassador, their life style and the product. It is also suggested that the source credibility, that is the positive characteristic of the ambassador, is an important factor of success.

Beauty. Pleasure. Victory—the three prominent attributes of the OMEGA watches campaign. It is no wonder why the brand has chosen the elegant Miss Nicole Kidman to be included in the ranks of its prominent brand ambassadors.

When it comes to beauty in face and form, Miss Kidman is an undeniable exemplification. She has graced the cover of countless magazines over her long and illustrious career—setting standards in feminine poise and beauty. Also, she is not just regal in body but in spirit as well—being a tireless campaigner for children’s and women’s rights and is a Goodwill Ambassador for UNICEF Australia and UN Women. The United Nations has also named her a “Citizen of the World”.

Her lifestyle and aura of relaxed luxury exudes that attribute of pleasure. She carries herself in such an unhurried way that it is distinctly noted how she takes pleasure in every single aspect of her life—enjoying it in a steady pace, with poise and grace.

And lastly, on the aspect of victory, Miss Nicole Kidman is certainly no stranger to that word. In 2003, she won an Oscar for her brilliant portrayal of troubled author Virginia Wolf in The Hours and she has been nominated for seven Golden Globes (she won three for her roles in To Die For, Moulin Rouge, and The Hours).

Nicole Kidman touches people’s hearts with everything she does. Since joining OMEGA’s family of brand ambassadors in 2005, Nicole Kidman has figured prominently in the “My Choice” advertising campaign and has made select public appearances on behalf of the company. A notable one of which as at the opening of the OMEGA House in London—where she stood out as the most beautiful piece in a room already filled with intricate art.