Omega Watches Inspire Omega House London

OMEGA Watches is the Official Timekeeper of the London 2012 Olympic Games, and to place another jewel in the already illustrious face of their brand is the opening of the OMEGA House in Soho, London. The House of St. Barnabas on 1 Greek Street across Soho Square has been transformed into an exclusive club that is open on a membership and by-invitation basis throughout the Olympic Games till the August 12 Closing Ceremonies.

The different lines of OMEGA watches were the inspiration for the design, theme, look, and feel of each room in the OMEGA House London. The first room in the House from the Entrance Hall is The Ladymatic Lounge; named after the soft, feminine, and elegant women’s line of OMEGA Watches, was designed with a neutral English Heritage color palette. The Ladymatic Lounge is an intimate and luxurious salon adorned with flower clusters and warm candlelight. The featured piece in this room is a kinetic flower wall sculpture called “Adaptive Bloom,” a masterpiece by artist Justin Goodyer. The “Adaptive Bloom” has sequences that are activated by motion; however if there has been no interaction with the piece in half an hour, the sculpture creates a pre-programmed random sequence of blooming flowers to draw attention to it.

Another equally impressive room in the OMEGA House is the one inspired by the Seamaster Collection of OMEGA Watches, aptly named The Seamaster Lounge. This room has the feel of the ocean; the guest-experience can even be likened to being in an ocean aquarium. The lighting is an intricate water droplet-inspired design by Baroncelli that fills the skylight with glistening dewdrops. The featured piece in this room is a digital infinite waterfall that creates a sense of the ocean and the constancy of time and motion. The infinite waterfall can also display other digital aquatic scenes or even Olympic Games footage. OMEGA Watches from the Seamaster Collection are also creatively displayed in The Seamaster Lounge.

The new Ladymatic Line feature polished 34 mm cases decorated with a unique wave pattern around their outside perimeter which is separated from the inner case body by a distinctive ceramic ring. The Seamaster Planet Ocean Line has exclusive Co-Axial movements, professional divers' features and for each one, a full four-year warranty.  Both collections of OMEGA Watches are available at Chong Hing Jewelers.