Sometime in 2005, Kevin Roberts, CEO, of Saatchi & Saatchi coined a buzzword that has become a timely addition to the global conversation on the future of ideas—SiSoMo—Sight, Sound, Motion.
The idea was originally developed for inspiring consumers no matter the media. The premise was in a world of increasing media fragmentation; it is becoming harder for brands to make emotional connections with people. Most consumer interaction is templated, robotic, generic, and mass-produced—lacking that “personal connection” factor which in reality is the catalyst of every purchase.
SiSoMo encourages brands to go back to the root of human connection—evoking the emotions; and what better way to do this than to create the ultimate emotional human experience through Sight, Sound, and Motion.
Having in-ceiling radios in your store and home duplicates the SiSoMo experience for your lifestyle and business need. It is a simple way for you to enhance what is already visually rich in your store or home. It also affects the movement of people—music creates motion—people can sway or dance along to the music or be positively affected by up beats.
Applying SiSoMo in your store or home by installing in-ceiling radios infuses that quality of human emotional evocation to that environment. For your store it could mean an increased pleasant experience of your clientele as well as the fostering of genuine relationship between customer and staff, increasing the potential of return or repeat customers and referrals to friends and family. In your home it could mean positively charging the home environment, creating calmness and rest or liveliness and joy—depending on the music you choose to play.
And because in-ceiling radios create that surround-sound quality, this further strengthens the SiSoMo experience in whatever area you choose to apply them.
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